Mission Critical
I had a conversation with a smart guy today and he mentioned the long held adage that the purpose of an HR department was to keep a company out of court. This person didn’t subscribe to this belief but it raises an interesting point: What exactly should be the core purpose of an HR department? If there were an HR mission statement, what would it look like? Let’s try.
Here’s an example I found in a Google search for HR Mission statements that includes some good ideas but they seem very vague and sorta feel-good . Here are the key excerpts:
… promoting the concept that our employees are our most valuable resource and will be treated as such.
… act as catalysts enabling all employees to contribute at optimum levels towards the success of the college.
That same institution has an overall mission that promotes the following ambitions towards it’s students in their general Mission Statement (I’ve made some additions to make a point):
… affords opportunities for individual growth and expression and promotes the development of the total person through scholarly and creative activity and the application of knowledge for the good of society.
… lay a foundation for lifelong learning and involved citizenship and encourage the pursuit of knowledge, innovation, experimentation, and excellence in human endeavor.
…It prepares students [employees] for entry-level positions, for advancement in various occupations and professions, for a broad understanding of the liberal arts and sciences, and for transfer to baccalaureate- granting institutions.
…emphasizes personal attention to students [employees], innovation and flexibility in its credit and noncredit offerings, and responsiveness to the diversity of communities it serves.
…dedicated to providing an educational [work] environment that recognizes individuality, stresses the importance of human relationships, and reflects the democratic values of our society.
So how about it? Why can’t the same forces that drive an organization to serve its external customers at the highest level be aimed internally as well?
I worked for this company for a number of years and I carry their mission with me to this day:
We empower people to maximize their independence
I was the Training Administrator at this organization for about a year (among other positions I held over the years) so I was responsible for introducing this mission to all newly hired employees. I felt then, and continue to believe, that unless the employees understood how to maximize their own independence, they could not help the people served by the organization to reach for their own piece of autonomy.
Let’s try another mission that might be pointed internally as well as externally:
The WCSU Childcare Center exists to provide a safe, developmentally appropriate environment for preschool and school age children. Our focus is to provide a stimulating early care and education experience which promotes each child’s social/emotional, physical and cognitive development. Our goal is to support children’s desire to be life-long learners.
Obviously the employees of this organization aren’t preschool or school aged children, but how powerful to say that your organization supports and encourages the lifelong learning aspirations of it’s employee as well as the people served by the program? I can guarantee if truly implemented across the organization, the employees would drive astounding customer service and a life changing experience for the students in the program. There is also a lot of space left to address the social/emotional, physical and cognitive development of the employees but I think you get the point.
Here’s another mission with a more corporate feel:
We are in the business of helping clients achieve financial success throughout their economic life. We do so by focusing on the broad range of their financial needs and delivering quality services that truly fulfill those needs.
We believe that only if each of us, those dealing directly with clients as well as those who support client contact people, assumes personal responsibility for the financial success of every client we come in contact with, will their success be assured.
We further believe that in fulfilling clients’ financial needs we are creating significant value for them while at the same time creating value for ourselves and the company.
The financial success of our clients, thusly, will define our success as well as the company.
If this corporate mission were pointed inward we would have a company dedicated to:
- Helping their employees achieve personal financial success (how better to sell the concept to external customers)
- Promoted the idea that all levels of the organization have a responsibility to everyone else’s success (a pretty good prescription for stellar customer service)
- Strove to create relationships based on mutual value (the key ingredient to any sales training)
That doesn’t sound half bad.
Category: BIG Idea, Business Acumen, Employment Branding 3 comments »

March 30th, 2009 at 1:20 pm
Ben-in your second paragraph you noted that the HR missions you found were “vague and sorta feel-good.” Maybe you accidentally hit upon the ideal generic HR mission statement… to be “vague and sorta feel-good”? Fits many HR groups I’ve worked with.
OK, I jest. A little. About the internal / external mission connection…
One of the fundamental issues with missions in general is their lack of legs-so often they are nothing but cool words on the wall. What better way to make a meaningful connection than to draft an internal mission consistent with the external mission, which is supposed to drive everything that happens in the business in the first place?
Good thought, Ben.
Whenever I’ve been in a position to have an influence on these things, I’ve championed cascading of the core mission: departments and even individuals draft their mission and objectives based on how they support the core mission. This ties in perfectly to performance management which, in theory, should be the executioner / enforcer of the mission. If I set my performance management deliverables based on how I support the core mission and that of my department, our focus is aligned top to bottom. I am then assessed based on how well I meet my deliverables, a.k.a. whether I do my part to achieve the company’s mission.
The mission all of a sudden has legs. And, the much-maligned performance management process has gained a bit of credibility as it directly supports execution of the core mission.
A last thought. When I see “we believe…” in mission statements, my overpowering inclination is to say “PROVE it!” Seriously, what is the operational definition of (insert belief here)? What does it look like in action? What is the expectation of me, to successfully support (insert belief)? How will I be held accountable?
What blows me away is that this is not by any stretch rocket science, yet it is so rare to find an organization that overtly and visibly lives by the intent of their mission, and the employees actually deliver the goods on their aligned accountabilities.
Back to the thought of aligning external and internal missions-again, solid idea.
March 30th, 2009 at 1:43 pm
Thanks for the comment Craig
I think I was a little vague in my blog post but you have helped me clarify my thought a little more – thanks.
As you say, the departments and individuals need a mission that is either the same as, or cascades from, the central mission and all activity is rated/rewarded based on the impact to the mission. You and I both agree on that point.
What I was trying to say is that the mission needs to be applied to the Humans working in the company as well as the humans receiving goods/services from the company. If your company mission is to promote life long learning, then ask candidates all kinds of questions about their PERSONAL experience with life long learning when you are recruiting them, how have they implemented it in their own lives?. Do the same thing with policies and procedures – promote life long learning in all of the aspects of how your employees get treated and I can guarantee they will live the mission with the customer. The actual mission statement wasn’t the main point I was trying to make, but how that mission should be used to define how the company treats its customers AND its employees.
Thanks again and Take Care
Ben
April 8th, 2009 at 9:35 am
[...] his blog for Recruitment Process Outsourcing, Ben S. had some interesting thoughts in a post titled Mission Critical. Ben’s proposition is that a company’s mission statement … “should be used to define how [...]